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Peter

van Hoof

HR Lead AI

ED&F

Peter van Hoof is a senior HR leader with extensive international experience across FMCG, retail, and commodities, having built his career within large, complex multinational environments. He currently operates at ED&F Man Commodities, where he holds multiple leadership roles spanning HR and AI. His remit includes leading HR for global business units across Europe, Africa, Asia, and the Americas, with responsibility for the full employee lifecycle, payroll, talent processes, and organizational capability for teams ranging from 30 to 250+ employees across up to 15 countries. More recently, he has taken on a forward-looking role focused on integrating AI into HR and payroll systems, designing and implementing next-generation HR technology stacks. Earlier in his career, Peter developed broad HR operational experience at ASICS EMEA and PepsiCo, where he focused on HR process digitization, workforce planning, training frameworks, and operational efficiency improvements at scale. Across his career, he has consistently operated as a hands-on HR generalist and business partner, leading end-to-end HR functions while driving transformation initiatives in fast-moving, international environments.

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29 July 2026 16:15 - 17:00

Panel - Does AI know us better than we know ourselves? Rethinking trust, choice, and human judgment in HR

As AI becomes more sophisticated, it can read patterns in how we work, communicate, learn, perform, and make decisions, often with a level of speed and consistency humans cannot match. But when technology starts making predictions about people, a deeper question emerges: does AI simply reveal useful insight, or does it begin to define who we are? Through open discussion, panellists will explore what it means to use AI responsibly in HR, especially when systems are influencing career paths, development, performance, engagement, and employee experience. Rather than treating AI as purely a technical or operational issue, this session examines the human boundary: when to trust the data, when to challenge it, and how to ensure people remain active participants in decisions about their own working lives. Key takeaways: - Explore whether AI can genuinely understand people, or whether it risks reducing human potential to patterns, predictions, and data points. - Understand where AI can support better HR decisions, and where human reflection, context, and consent remain essential. - Learn how to build clearer boundaries around AI-enabled decisions in development, performance, mobility, and employee experience. - Discover how HR leaders can protect trust, autonomy, and accountability as AI becomes more embedded in the people function.